The promotion and marketing of a specific product or brand plays an important role in making it successful. The brand owners are also in a mood to try some more innovative ideas to popularize their brands. This has lead to a brand war in the market.
The promotion and marketing strategies of various brands involve distribution of free goodies or gifts to the consumers. The goodies include mostly pens, caps, T shirts etc. The beer and other beverage manufacturing companies distribute free covers with the names of the manufacturing companies. These covers are called as koozies.